Chery's Remarkable Achievements in 2023 and future ambitions
Chery Holding Group, a prominent Chinese automotive company, achieved remarkable milestones in 2023, recording substantial growth in sales and exports. The company's relentless commitment to innovation, sustainability, and global expansion played a pivotal role in its success. This article highlights Chery Group's achievements in 2023 and its ambitious goals for 2024.
In 2023, Chery Group achieved impressive sales figures, with annual sales reaching 1,881,316 units, representing a remarkable year-on-year growth of 52.6%. This outstanding performance surpassed the industry's growth rate, establishing Chery as a critical player in the global automotive market.
Chery Group's global presence continued to expand as it exported 937,148 vehicles in 2023, marking a significant year-on-year growth of 101.1%. This achievement secured the company's position as China's top passenger car exporter for an impressive 21 consecutive years.
Chery's commitment to delivering quality vehicles resonated with consumers worldwide, resulting in a global automotive user base exceeding 13 million, including 3.35 million overseas users.
In 2023, Chery introduced innovative products like the Tiggo 8 Pro Plug-in Hybrid, Tiggo 7 Pro Plug-in Hybrid, and eQ series, among other new energy vehicles. This comprehensive range of "New Energy and Conventional Fuel" vehicles, combined with main models like the Tiggo 8 series, Tiggo 7 series, and Arrizo 8, contributed significantly to the company's sales growth.
Chery's commitment to globalisation was reflected in its brand values of "Green, Technology, Family, and Companionship." In the "2023 Chinese Global Brand Builders Top 50," Chery secured the top position in the automotive category. The company actively engaged in economic development, ESG construction, and charitable activities in its operating countries.
Chery continued to focus on technological innovation, unveiling its QPower architecture at the Qatar GIMS. This comprehensive power solution covered various power forms, including ICE, PHEV, BEV, and hydrogen power, catering to owners' green travel demands.
Chery hosted "Chery Tech Day" for the second consecutive year, highlighting its technological prowess. The company's focus on five major specialised domains and establishment of numerous technology laboratories showcased its commitment to creating high-quality, technologically advanced vehicles.
Chery's commitment to quality was recognised in the "2023 China Initial Quality StudySM (IQS)" by J.D. Power, where it ranked first among self-owned brands. The company also invested in safety measures and improved electric safety protection, addressing owner concerns.
As Chery Group enters 2024, it sets ambitious business goals to exceed industry growth rates. The company's focus on high-quality products, brand elevation, global market expansion, technological advancements, and industry leadership will drive its efforts to become a world-class brand.
Chery Group's outstanding performance in 2023, marked by impressive sales, exports, technological advancements, and global expansion, positions the company as a significant player in the automotive industry. With ambitious goals for 2024, Chery is poised to continue its journey towards excellence and innovation in the global automotive market.
Also worth a look: the Chery Tiggo Cross: A Value-Packed Contender with Premium As and the OMODA C5: A Strong Contender for South African Car of the Ye.
FAQ
Q: What were Chery's sales figures in South Africa for 2023?
While Chery achieved global sales of 1,881,316 units in 2023 with 52.6% growth, specific South African sales figures weren't disclosed in their annual report. The company exported 937,148 vehicles globally, representing a massive 101.1% increase year-on-year.
Q: Which Chery models are available in South Africa right now?
Chery's current South African lineup includes the popular Tiggo 8 series and Tiggo 7 series, with newer additions like the Tiggo 8 Pro Plug-in Hybrid and Tiggo 7 Pro Plug-in Hybrid making their way to local showrooms. The Arrizo 8 sedan is also part of their expanding local portfolio.
Q: Is Chery a reliable brand compared to other Chinese manufacturers?
Chery has built solid credibility as China's top passenger car exporter for 21 consecutive years, with over 13 million users worldwide including 3.35 million overseas customers. Their focus on "Green, Technology, Family, and Companionship" values and top ranking in the 2023 Chinese Global Brand Builders automotive category suggests strong reliability credentials.
Q: What hybrid and electric vehicles does Chery offer in South Africa?
Chery introduced their "New Energy" lineup in 2023, including the Tiggo 8 Pro Plug-in Hybrid, Tiggo 7 Pro Plug-in Hybrid, and eQ series electric vehicles. These models represent their push into sustainable mobility, though local availability may vary by dealership.
Should You Buy It?
Chery represents excellent value for money in South Africa's competitive SUV market, especially if you're after a well-equipped family vehicle without the premium badge tax. With their Tiggo 8 Pro starting around R580,000 and the Tiggo 7 Pro from approximately R450,000, you're getting impressive tech, space, and warranty coverage that often beats established rivals. The brand's 21-year export streak and 52.6% global growth in 2023 proves they're doing something right. However, resale values remain uncertain compared to Toyota or Hyundai, and service network coverage outside major centres can be patchy. If you prioritise features per rand and don't mind being an early adopter, Chery's 2024 lineup is definitely worth a test drive, but traditionalists might want to wait another year to see how reliability and support improve.
