Command and Conquer

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In the two years since it won the International Pickup Award 2016, more than 50,000 of the all-new Navara have been sold. Over the same period the Navara's share of the highly competitive one-ton pickup segment has also increased significantly, rising from 11% in 2015 to 17% in 2017 YTD. That's despite several new high-profile competitors.

Success has come right across Western Europe. In 2017 YTD (up to and including September), the Navara is the best-selling Asian pickup in the three key markets of UK, Germany and Sweden. Furthermore, with demand in those countries focused primarily on performance and premium features, the Navara's popularity with business and leisure customers is the perfect illustration of its "tough and smart" position in the sector.

"We were so honoured to accept the International Pickup Award for 2016," said Christophe Longo, general manager, LCV Marketing & Product Planning, Nissan Europe. "Jurors clearly recognized the Navara's exceptional blend of tough performance and smart technology put it at the top of the class, and customers across Europe have agreed with them."

The Navara was introduced in South Africa in March 2017. Currently, Nissan South Africa has launched only the Double Cab 4WD premium derivatives. With a market share of 13% in this sub-segment, Nissan Navara is fourth in its competitive set. As Nissan builds out its Navara range including a Double Cab 2WD premium derivatives, Nissan anticipates it will capture additional market share as the popular bakkie becomes more accessible to a wider audience.

The Navara enjoys a very rich sales mix, with more than 80% of sales volume on the two highest grades – N-Connecta and Tekna. It's a figure higher than most of its segment rivals.

The Navara features high levels of refinement, style, comfort and quality. It was developed to extend these characteristics – so closely associated with Nissan's award-winning Juke, Qashqai and X-Trail crossovers – into the LCV segment for the first time. Pioneering technologies available on the Navara include Nissan's Intelligent Around View Monitor camera system and Intelligent Emergency Braking.

The Nissan Navara's tough and smart character is playing a part in determining which vehicle is the next holder of the International Pickup Award. Shortlisted models include the Alaskan – from Alliance partner Renault – and the Mercedes X-Class. This latter vehicle and the Navara are jointly developed by Mercedes and Nissan on a common chassis and powertrain architecture.

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