Mahindra Unveils Game-Changing Pickup Concept in South Africa

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Mahindra & Mahindra Ltd., renowned for its compact and mid-sized pickups, unveiled its groundbreaking Global Pik Up concept at the highly-anticipated Futurescape event in Cape Town. This unveiling is a strategic move designed to fortify the company's foothold in existing markets while establishing a firm presence in new ones with a lineup of world-class products, spearheaded by the Global Pik Up.

Crafted on the foundation of the Tough & Versatile New Gen Ladder Frame platform, the Global Pik Up promises to redefine versatility and capability when it enters production. Embracing the key pillars of Toughness, Versatility, and Capability, this pickup adheres to contemporary standards in terms of technology and safety, representing Mahindra's unwavering commitment to delivering an authentic experience that seamlessly blends utility and innovation.

Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd., stated, "The new Global Pik Up signifies a significant stride in Mahindra's Go-Global Strategy. This robust and technologically advanced vehicle is not only versatile and capable but also meets the highest safety standards. Our foray into the international market with the Global Pik Up is set to strengthen our presence in current markets while paving the way for new horizons. It serves as an embodiment of our vision, inviting people to Live Unlimited, Explore Boundlessly, and Embrace Freedom."

R Velusamy, President – Automotive Technology and Product Development, Mahindra & Mahindra Ltd., added, "Mahindra's Global Pik Up, based on the Tough & Versatile New Gen Ladder Frame platform, is meticulously engineered to deliver top-notch performance, safety, utility, and robust capability. This concept is rooted in creating a multifaceted vehicle for the modern era. Its blend of versatility and capability is further enhanced by cutting-edge technologies, including Level-2 ADAS and immersive infotainment. Our focus is on creating a genuine global pickup that resonates with authenticity, featuring engineering and safety attributes that connect with a global audience."

Pratap Bose, Chief Design Officer, Mahindra & Mahindra Ltd., emphasized the pivotal role of design in the company's success, shaping its identity and facilitating global acceptance. Bose noted, "The Global Pik Up's rugged, dependable, and purposeful appearance appeals universally, reflecting a desire for adventure and exploration. The satin-finish titanium-gold paint accentuates the vehicle's ultra-durable New Gen Ladder Frame platform, embodying the ‘GO FAR’ aspirations that define this Mahindra Pik Up. Its versatility and capability, complemented by cutting-edge technologies, signify a transformative shift in the concept of a lifestyle pickup."

Authentic Design:

Mahindra's design philosophy behind the Global Pik Up is grounded in creating a versatile and adaptable tool tailored to the modern world. Rigorous research by Mahindra's R&D teams and engineers, drawing insights from diverse countries, has shaped the vehicle's design to meet varied customer preferences. The Global Pik Up is engineered as a versatile, robust, and stylish vehicle, catering to a wide spectrum of applications, whether for professional use or recreational activities. The vehicle's design strikes a balance between resilience and elegance, with an exterior built to withstand challenging conditions while offering interior comfort and spaciousness.

The Global Pik Up effortlessly merges functionality with aesthetics, delivering a driving experience that is both comfortable and dependable. The interior has been meticulously crafted to provide convenience, incorporating luxurious touches and an expansive layout. For those seeking a dependable pickup truck that doesn't compromise on quality or appearance, the Global Pik Up presents itself as a well-rounded choice.

Technology to Delight:

The Global Pik Up sets out to offer unmatched practicality and features, catering to diverse needs. Whether for daily commuting or adventurous journeys, the vehicle's adaptability and capability make it a reliable companion for various purposes. The Global Pik Up has been thoughtfully engineered to meet various lifestyle requirements, boasting a substantial cargo bed and impressive towing capacity. It provides a practical solution for tasks such as transporting boats, moving horse trailers, or accommodating essential gear. Engineered for functionality, the Global Pik Up places equal emphasis on utility and convenience, addressing the needs of a broad user base.

Safety is at the core of the Global Pik Up's design, aiming to meet global standards and secure a 5-Star rating through advanced safety technologies. Innovative technology features elevate the vehicle's convenience and driving experience, ensuring that it caters to diverse needs without compromising quality or appearance. The infotainment system and immersive audio inside the vehicle provide an enjoyable and entertaining journey for passengers. Mahindra's intelligent 4Xplore four-wheel-drive system further enhances the Pik Up's capabilities, making it suitable for diverse environments. By adhering to the highest global and local safety standards, this pickup promises not only practicality but also peace of mind for drivers and passengers alike.

Go Global Vision:

This visionary initiative aims to tap into the lifestyle pickup market and establish Mahindra as an authentic and distinctive brand for personal exploration. The ultimate goal is to democratize the pickup lifestyle, making it accessible to a wide range of consumers worldwide, while positioning Mahindra as a prominent player in the global automotive landscape. The Global Pik Up, along with a range of new products, marks the initial phase of Mahindra's global plan. The first launch in existing markets, including South Africa, ANZ, Africa MENA & SCA, will serve as a stepping stone in strengthening and expanding Mahindra's presence. Subsequently, the Global Pik Up will be introduced in ASEAN markets, following a phased strategy.

About Mahindra:

Founded in 1945, the Mahindra Group stands as one of the largest and most respected multinational federations of companies, boasting a workforce of 260,000 employees in over 100 countries. It occupies leadership positions in farm equipment, utility vehicles, information technology, and financial services in India and ranks as the world's largest tractor company by volume. The group has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group is unswervingly committed to global leadership in environmental, social, and governance (ESG) initiatives, aiming to drive rural prosperity and enhance urban living. Its overarching goal is to bring about positive change in the lives of communities and stakeholders, empowering them to rise and thrive

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