Unveiling the Future: Lexus RX - Redefining Luxury SUVs with Style and Power!

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The all-new fifth-generation Lexus RX has arrived, and it continues to uphold its legacy as a pioneer in the global luxury SUV market. With a fresh "Next Chapter" design philosophy, innovative powertrains, improved performance, refined luxury, advanced safety features, and the introduction of a revolutionary plug-in hybrid model, the RX is set to make a significant impact. Together with the all-new NX, the RX aims to play a pivotal role in shaping the "Next Chapter" of the Lexus brand, providing a comprehensive range of premium SUVs that cater to a wide array of customer preferences.

Design Evolution: Lexus has embraced its new "Next Chapter" design language for the RX, resulting in a striking and instantly recognizable appearance. The "spindle body" frontal treatment, which integrates the signature spindle grille concept into the entire front of the vehicle, gives the RX a dynamic and confident character. The interior of the RX is designed with a "less is more" approach, focusing on simplicity and functionality. The driver-centric "tazuna" cockpit design ensures intuitive control of the vehicle while keeping the driver's attention on the road.

Lexus Driving Signature: To create a more natural connection between the car and the driver, Lexus has optimized the RX's fundamentals, including center of gravity, weight reduction, rigidity, and powertrain. This approach results in a nimble and agile driving experience that defies the vehicle's generous dimensions. The RX's handling and responsiveness are underpinned by Lexus' GA-K platform, which provides excellent body rigidity and a low center of gravity.

Powertrains: The new RX offers a comprehensive lineup of powertrains, catering to various preferences. At the forefront is the RX 450h+, the first plug-in hybrid electric RX, offering limited pure electric range for city driving, making it a practical choice, especially in regions with electricity supply challenges. The RX 350h self-charging hybrid serves as an efficient alternative to traditional diesel and petrol engines. For those seeking exhilaration, the RX 500h, a performance-focused turbocharged hybrid, delivers a potent driving experience.

Safety: Leveraging Lexus' world-class safety technology, the RX incorporates the third-generation Lexus Safety System+, which includes features like Pre-Crash Safety, Dynamic Radar Cruise Control, Lane Departure Alert, and an Abnormal Driver Condition Response System. These technologies enhance safety and promote driver confidence.

Interior and Practicality: Inside the RX, simplicity meets luxury. The cabin boasts clean, uncluttered surfaces, emphasizing Lexus' takumi hand-crafted luxury. The inclusion of a new e-latch electronic door release system allows for a more ergonomic and visually pleasing interior. The RX also comes with a larger panoramic roof for improved rear-seat visibility. The interior packaging ensures practicality, convenience, and flexibility, with generous knee room for rear-seat passengers and an easily accessible rear load compartment.

Performance and Lexus Driving Signature: The RX offers an extensive range of powertrain choices, including electrified options, to cater to various driving preferences. The RX 450h+ stands out as the first plug-in hybrid electric RX, offering an impressive electric range for city driving. The RX 500h, with its Direct4 drive force control, prioritizes performance, while the RX 350h provides a balanced and efficient hybrid option. Additionally, the RX 350 features a powerful turbocharged four-cylinder petrol engine for a dynamic driving experience.

Advanced Safety: Safety remains a top priority for Lexus, and the RX is equipped with advanced safety technologies, including Pre-Crash Safety, Lane Departure Alert, and an Abnormal Driver Condition Response System. These features work together to enhance driver confidence and safety.

Pricing: The Lexus RX lineup offers a range of models with prices starting from R1,424,000 for the RX 350 and going up to R1,684,300 for the RX 500h F Sport. The pricing for the RX 450h+ will be announced closer to its release date in November 2023.

Warranty: Lexus ensures peace of mind with an industry-leading seven-year/105,000 km warranty for the RX. For hybrid models, an eight-year/195,000 km battery warranty is provided, reflecting Lexus' commitment to quality and reliability.

In summary, the new Lexus RX represents a significant leap forward in terms of design, performance, safety, and versatility. With its range of powertrains and advanced features, the RX is well-equipped to meet the diverse needs of premium SUV enthusiasts and reaffirms Lexus' position as a leader in the luxury automotive market.

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