Lexus has long positioned itself as a brand that transcends mere transportation, focusing on craftsmanship, design, and experience. Now, it has taken that philosophy to its most literal conclusion, transforming its all-electric RZ into a one-of-a-kind art car in collaboration with acclaimed South African artist Banele Khoza.
Unveiled at the Investec Cape Town Art Fair, the art car features a full wrap of Khoza's piece, Most of Us Want Flowers Without the Rain. The vibrant, expressive artwork explores themes of growth and transformation, creating a powerful synergy with the silent, zero-emission performance of the Lexus RZ.
The collaboration marks the sixth consecutive year that Lexus has sponsored the prestigious art fair, a partnership that underscores the brand's commitment to the country's creative and cultural landscape. "Lexus is more than a luxury automotive brand - we are a curator of thoughtful experiences," says Tasneem Lorgat, General Manager: Marketing Communications at Lexus South Africa.
For Khoza, the project was an opportunity to take his art out of the gallery and into the public space in a dynamic new way. "Seeing the work translated onto the Lexus RZ introduces it to new audiences and contexts. It becomes mobile, visible and in conversation with innovation," he says.
The Lexus RZ art car is a bold statement, a rolling piece of contemporary African art that challenges the conventional boundaries between mobility and creativity. It is a reminder that the future of the automobile is not just about technology, but also about expression, and that a car can be so much more than just a machine to get you from A to B.
