BMW believes that its customers deserve the opportunity to own something more exclusive than their neighbor’s run-of-the-mill 320i, so it developed this Individual program to give those customers that extra level of exclusivity that they want.
The BMW Individual program allows customers to pick from different exterior and interior colors than the usual selections. This allows your BMW to be slightly unique in comparison to every other Bimmer you see on the streets. With these extra levels of customization, it insures that almost every Individual BMW is unique and different.
Take this BMW M4 for instance - its exterior finished in British Racing Green, while the interior features Cohiba Brown leather - making it truly unique. These Individual programs allow BMW customers to add some extra exclusivity to the brand they love. This way, the car they drive is unique to them and highly unlikely to find another like it on the road.
Cars can be built to spec through BMW Individual at any BMW South Africa dealership.