For decades, the name ALPINA has been whispered in revered tones among performance car connoisseurs. Now, that name is stepping out of the shadows and into the spotlight. As of January 1, 2026, BMW ALPINA has officially been integrated as a standalone brand within the BMW Group, promising a new level of bespoke performance.
This isn't just a badge-engineering exercise. The move signals a deeper collaboration, with future BMW ALPINA models set to be produced in select BMW Group plants. It's a fusion of ALPINA's legendary tuning artistry with BMW's world-class manufacturing might, all distilled into a new, modern emblem that pays homage to the brand's heritage.
So, what does this mean for the discerning driver? Think of it as the ultimate expression of automotive personalisation. While a standard BMW M car screams its performance credentials, a BMW ALPINA prefers a more discreet, yet equally potent, approach. The focus is on supreme long-distance comfort, effortless high-speed cruising, and an almost limitless scope for customisation.
From the iconic 20-spoke alloy wheels to a palette of exclusive heritage paint colours, every detail can be tailored. Inside, the finest quality leather is just the starting point, with a vast array of materials and finishes available to create a truly one-of-a-kind cockpit. It's a level of bespoke craftsmanship that elevates the brand beyond mainstream luxury.
While pricing and availability for the South African market are yet to be confirmed, the arrival of BMW ALPINA as an official brand offers a compelling new choice for those who find a standard BMW a little too common, and a Rolls-Royce a touch too ostentatious. It's the ultimate sleeper; a car for those who know, and who don't need to shout about it.
