BMW Group South Africa has cemented its position as the undisputed leader of the premium automotive segment, closing out 2025 with a record market share and a string of prestigious awards. In a challenging and competitive market, the Bavarian brand, along with its MINI and BMW Motorrad divisions, has demonstrated the enduring appeal of its product portfolio and its deep-rooted commitment to the South African market.
The numbers speak for themselves. The BMW brand alone captured a staggering 46.15% of the premium segment in 2025, its highest-ever share. When combined with MINI's 5.67%, the BMW Group commands over half of the premium market, a remarkable achievement in the face of increasing competition and affordability pressures.
The locally-produced BMW X3 was a standout performer, not only winning its category but also being crowned the overall South African Car of the Year. The BMW 5 Series and M5 also scooped up awards, while the 7 Series was named Luxury Car of the Year by CAR Magazine. It is a testament to the breadth and depth of the BMW product range, from the volume-selling X3 to the flagship 7 Series.
"Our 2025 performance reflects consistency across the business, from record segment leadership and strong production at Plant Rosslyn to award-winning products, distinctive design initiatives and recognised people practices," says Peter van Binsbergen, CEO of BMW Group South Africa.
And the momentum is set to continue. BMW has confirmed the introduction of the all-new iX3 for the South African market, a vehicle that will usher in the next generation of BMW's design, digitalisation, and electrification strategy. With a resilient manufacturing base, a product portfolio that is the envy of the industry, and a clear roadmap for the future, BMW Group South Africa is not just leading the premium segment; it is defining it.
