Volvo’s pure electric vehicle to be sold online only
Volvo is currently on a mission and that is to change how and where to meet its customers. The Swedish automakers will be transforming the current wholesale model by moving completely online. The brand aims to be a fully electric car company globally by 2030 and will launch a completely new line-up of electric cars in the coming years.
As part of its new commercial strategy, Volvo Cars will be investing heavily in its online sales channels, changing the way consumers purchase vehicles. Volvo’s key three-pillars will be defined as electric, online, and growth. Lex Kerssemakers, head of global commercial operations says “We want to offer our customers peace of mind and a care-free way of having a Volvo, by taking away complexity while getting and driving the car. Simplification and convenience are key to everything we do.”
The strategy is focused on the fastest-growing segment in the global car industry: the premium electric market. Volvo Cars are committed to becoming a leader in this segment and will focus on developing electric cars only going forward. Volvo Cars are clearly investing heavily in online sales platforms and will also build stronger customer relationships together with its retail partners.
“Online and off-line need to be fully and seamlessly integrated,” added Lex Kerssemakers. “Wherever the customer is in their journey – online, in a showroom, in a Volvo Studio, or driving the car – the customer experience needs to be top-notch.”
Care by Volvo, which is the name for Volvo Cars’ subscription service and will be expanding into a broader customer offer aimed at increasing overall convenience. When buying an electric Volvo online, it will come with a convenient care package that includes items such as service, warranty, roadside assistance, as well as insurance were available and home charging options.
Customers will be able to choose from attractive pre-configured electric Volvos that are ready for simple and convenient ordering and quick delivery.