Mitsubishi Motors South Africa has appointed a new MD
Mitsubishi Motors South Africa has appointed a new Managing Director, and his name is Thato Magasa. That will be replacing Pedro Pereira, who had been in the same role since 2015. Pedro of course made a huge impact on the brand, contributing to its success.
“After being with the Motus Group (the holding company of Mitsubishi SA) since 2004 in various executive roles including Managing Director of SsangYong and Daihatsu, Pedro has moved to the C2 Technology Group as Chief Operating Officer,” says Oosthuizen.
Prior to this incredible opportunity, Magasa had been the General Manager for Sales at Renault SA. He holds a B-Com Accounting degree as well as his MBA which he completed at GIBS in South Africa. Magasa has expressed his enthusiasm about the challenge on hand and has made a great start within the new position.
“Having spent a large part of my career working at challenger brands, I have always found that it is undoubtedly the people within the organisation who make the difference,” he says. “I am highly passionate about the continuous development of people towards the achievement of organisational goals. Our end goal is to offer a consistently high-quality retail and ownership experience of our vehicles, which will be heavily reliant on our people – both within Mitsubishi Motors SA and the dealer network at large.”
Oosthuizen further added “We look forward to Thato’s positive input in his new role and the growth of the Mitsubishi brand going forward and wish Pedro every success in his new position”.
Also worth a look: the Mitsubishi Triton and the Mitsubishi Outlander Sport: Mitsubishi's Value Punch in the .
FAQ
Q: Who is the new Managing Director of Mitsubishi Motors South Africa?
Thato Magasa has been appointed as the new Managing Director of Mitsubishi Motors South Africa, replacing Pedro Pereira who held the position since 2015.
Q: What is Thato Magasa's background and experience?
Magasa was previously the General Manager for Sales at Renault SA and holds a B-Com Accounting degree plus an MBA from GIBS in South Africa, bringing solid automotive industry experience to his new role.
Q: What happened to the previous MD Pedro Pereira?
Pedro Pereira, who had been MD since 2015, moved to a new position as Chief Operating Officer at C2 Technology Group after spending time with the Motus Group since 2004 in various executive roles.
Q: What are Mitsubishi's current popular models in South Africa?
Mitsubishi's standout models in SA include the Triton bakkie and the Outlander Sport SUV, both offering solid value in their respective segments.
Q: What is Thato Magasa's vision for Mitsubishi South Africa?
Magasa focuses on people development and aims to deliver a consistently high-quality retail and ownership experience through both Mitsubishi Motors SA staff and the broader dealer network.
Should You Buy It?
Well, this isn't about buying a car, mate, it's about corporate musical chairs at Mitsubishi SA. But if you're wondering whether this leadership change means good things for Mitsubishi buyers, the answer is probably yes. Thato Magasa's background at Renault suggests he knows how to handle challenger brands, and his focus on improving the retail experience could mean better service at dealerships. With the Triton starting around R679,900 and the Outlander from R549,900, Mitsubishi's pricing remains competitive. The real test will be whether Magasa can boost the brand's market share and improve that sometimes patchy dealer network. Give the new guy a year to settle in, then judge Mitsubishi on whether your local dealer actually returns your calls.
