The Electrifying New MINI Cooper SE
MINI has always had that unique flavour from a design perspective; it has evolved as a compact urban commute. Now, the electric revolution is happening and bringing the new MINI Cooper SE, a testament to its classic heritage, merging modern, digital design with its classic DNA. The MINI SE series offers a new era of digital experiences and advanced driver assistance.
The Cooper SE is an innovation in itself. According to Stefanie Wurst, Head of MINI Brand, the car's dynamic design, sustainable performance, and unique driving sensation set unprecedented standards in electric mobility. It promises an exhilarating experience with its 160 kW/218 hp engine, propelling from 0 to 100 km/h in 6.7 seconds.
Its 54.2 kWh battery guarantees a 402-kilometre range (WLTP), supported by enhanced driving dynamics due to its wider track and wheelbase.
Remarkably, a 30-minute charge can replenish the battery from 10% to 80%, with intuitive controls accessible through the MINI App.
Aesthetically, the Cooper SE refreshes the brand's iconic design. The front features a distinctive octagonal grille and signature round LED headlights, customisable with optional lighting signatures. The vehicle's compact silhouette, with its short overhangs and extended wheelbase, blends traditional MINI elements with a contemporary feel, especially noticeable in the streamlined rear section.
The Cooper SE isn't just about looks; its aerodynamic design boasts a CW (Chemical Warnings) value of 0.28, maximising efficiency.
Inside, its minimalistic yet high-quality cabin space presents an immersive digital experience. Central to this is the high-resolution OLED display, surrounded by fewer strategically placed components, maintaining the vehicle's classic styling while embracing modernity.
Innovations continue with MINI's first voice assistant, introducing graphic animations on the OLED screen.
Additionally, MINI Experience Modes transform the interior ambience, complementing the MINI Projector's atmospheric colours and patterns.
Driving ease is further supported by new assistance systems. With ultrasonic sensors and cameras, the MINI Parking Assistant Plus simplifies parking even in tight spaces. Unique features like Explore Mode enable smartphone control, while Remote 360 offers a panoramic view of the parked vehicle via the app.
In-vehicle moments can be captured and shared through an integrated camera, and the Digital Key Plus turns smartphones into versatile car keys, promoting convenient car-sharing with personalised settings, signifying MINI's stride into an interactive, digital future.
The new MINI SE seems exciting, and the brand is simply getting with the times in the move to the electric and digital-tech savvy era.