New Logo Unveiled as Bulldog Racing Returns with MINI John Cooper Works

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New Logo Unveiled as Bulldog Racing Returns with MINI John Cooper Works

Nürburg played host to the thrilling conclusion of the 2023 Rundstrecken-Challenge Nürburgring, one of Germany's most captivating motorsport spectacles. Bulldog Racing seized this momentous occasion to showcase the new John Cooper Works logo. This dynamic emblem mirrored the high-performance ethos of John Cooper Works and made a striking appearance amidst the thrilling yet rain-soaked racing proceedings.

The fresh John Cooper Works logo embodies the passion and sporting spirit of the brand. It will replace the previous JCW emblem on all vehicles within the new MINI family, unveiled in September. Stefanie Wurst, MINI Brand Director, expressed, "The new John Cooper Works logo epitomises the limitless enthusiasm and pride we hold for John Cooper Works. John Cooper Works and motorsport remain integral to MINI's DNA, driving our ongoing commitment to innovation and creativity."

The MINI John Cooper Works Edition, equipped with a 6-speed manual transmission and sporting the race number #616, delivered a commendable performance throughout the rain-soaked race, securing the 53rd position out of 158 cars that started, completing 13 laps. In the category of production-based cars with engine displacements ranging from 1,600 to 2,000 cc and turbochargers, the black MINI John Cooper Works Edition claimed the 13th spot out of 23 participating cars.

Behind the wheel of the MINI John Cooper Works Edition were Sebastian Sauerbrei (GER) and Friedhelm Thelen (GER). Sebastian Sauerbrei achieved his best placement in a 24-hour race this year while driving this car. Friedhelm Thelen, a Nürburgring expert, served as the team boss of Bulldog Racing.


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