One hundred and forty years. That's how long the Mercedes-Benz S-Class has been setting the benchmark for automotive luxury, safety, and innovation. To mark this extraordinary milestone, Mercedes-Benz has embarked on a global tour unlike any other: 140 years, 140 places, one legendary car.
The "140 Years. 140 Places." campaign is a rolling tribute to the S-Class's enduring legacy. A specially selected S-Class is being driven to 140 iconic destinations across the globe, tracing the car's profound influence on automotive history and the world at large. From the cobblestone streets of Europe to the sweeping landscapes of South America, the S-Class is doing what it has always done best: commanding attention and inspiring awe.
The S-Class story began in 1886, the same year Karl Benz patented the world's first automobile. Over 14 decades, it has evolved from a pioneering horseless carriage into the pinnacle of modern motoring. It was the first production car to feature ABS, airbags, and electronic stability control — technologies that are now standard on virtually every car sold in South Africa and around the world.
Today's S-Class continues that tradition of innovation. The current generation features a stunning 12.8-inch OLED infotainment screen, rear-axle steering for surprising agility, and a suite of driver assistance systems so advanced they border on autonomous. The optional Burmester 4D surround sound system doesn't just play music; it vibrates the seats in time with the bass, creating an immersive concert experience on the move.
For South African buyers, the S-Class remains the ultimate statement of arrival. With prices starting from R2.6 million, it is an aspirational purchase that delivers on every promise. As the "140 Years. 140 Places." tour continues, it serves as a powerful reminder that some automotive icons don't just stand the test of time — they define it.
