Range Rover House, the exclusive, by-invitation-only experience that showcases Range Rover's vision of modern, sustainable luxury and design leadership, is making its triumphant return to Monterey, California. This event features a reprise of the meticulously crafted Range Rover SV Carmel Edition, inspired by the breathtaking Californian coastline.
Range Rover, a prominent luxury brand globally, has been setting the standard for originality and exemplary design since 1970. Range Rover House embodies the essence of the brand, breathing life into modern luxury through meticulously curated experiences. Each of these houses, overseen by the visionary Chief Creative Officer, Professor Gerry McGovern OBE, embodies Range Rover's opulent, modernist, and culturally relevant design philosophy while drawing inspiration from local trends and events.
Following its debut in Carmel, California, in 2022, a total of 15 Range Rover House events have opened their doors exclusively to a select few, ranging from a few days to several weeks. These destinations have included a private residence offering stunning views of Sydney Harbor and the heart of London's vibrant Mayfair.
Each Range Rover House serves as a haven for clients to relax, partake in unique luxury experiences with esteemed partners and experts, and have the privilege of being the first to see and drive some of Range Rover's most exclusive models. These events are meticulously timed to align with the global cultural calendar, spanning prestigious sporting events, design showcases, alpine getaways, and nautical extravaganzas.
Geraldine Ingham, Managing Director of Range Rover, commented, "We find ourselves at an exciting juncture as Range Rover enters its sixth decade, where we reimagine the future through luxury experiences steeped in sustainability. We are swiftly electrifying the world's most exquisite SUVs."
"Our discerning clients are in search of more intimate and memorable experiences that forge emotional connections beyond the confines of a conventional car showroom. Range Rover House will continue to extend its reach globally, with reservations opening later this year for our fully electric Range Rover."
The inaugural Range Rover House debuted in August 2022, nestled along the picturesque Pacific Ocean coastline in California. It was here that Range Rover unveiled the ultra-exclusive Range Rover SV Carmel Edition, boasting a unique specification crafted by SV Bespoke. Returning in 2023 to this exclusive modernist retreat on the coast, the reprised Range Rover SV Carmel Edition is available in extremely limited quantities, exclusively for North America.
Drawing inspiration from Carmel, often referred to as the jewel of the Californian coastline, this distinctive specification, curated by the SV Bespoke personalization team, showcases colors and materials that capture the beauty and serenity of the region.
The exterior features a cool and complementary SV Bespoke Special Effect Gloss white paint, incorporating delicate and highly reflective fine white glass flake particles in the solid base coat, creating a shimmering and sophisticated finish reminiscent of the Pacific Ocean. This finish extends to the matching inserts on the 23" triple-finish Diamond Turned Dark Grey Gloss forged alloy wheels.
The unique interior design, inspired by the warm beaches of Carmel, incorporates contrasting two-tone Perlino and Deep Garnet semi-aniline leather from front to rear, embellished with the signature Carmel Edition embroidery design. The coastal theme continues with the integration of Cream Ash Burr veneer, gloss white ceramic touchpoints, and Pearl Oyster carpet. SV Bespoke Carmel Edition-embroidered cushions and branded illuminated treadplates are consistent elements found exclusively on Range Rover SV Carmel Editions.
The 2024 Range Rover SV Carmel Edition is exclusively available in a Long Wheelbase configuration, featuring the pinnacle four-seat SV Signature Suite cabin equipped with an electrically deployable Club Table and integrated refrigerator. Powering this masterpiece is the latest 606hp twin-turbo V8 MHEV gasoline engine.
Since its debut in 2022, Range Rover House has expanded its global presence, hosting intimate and luxurious pop-up events on four continents. These events have included the Alpine Italian resort of Courmayeur at the base of Mont Blanc, a private residence with breathtaking views of Sydney Harbour, and, most recently, the luxurious Cap D'Antibes on the French Riviera in July 2023.
Range Rover House also served as the backdrop for the global debut of the Range Rover Sport SV EDITION ONE, unveiling the new performance flagship to an exclusive group of over 1,000 clients across seven global locations: Dubai, Tokyo, Frankfurt, Miami, London, Cheshire, and Los Angeles. All vehicles were reserved by invitation only ahead of its global reveal in May, allowing clients to finalize their Range Rover Sport SV EDITION ONE specifications while immersing themselves in Range Rover's minimalist and modern design philosophy.
Range Rover House will make its return to France at Le Royal Monceau Raffles, opening its doors in mid-September, promising yet another unforgettable experience steeped in luxury and innovation.