Range Rover Fifty Special Edition
Range Rover marks 50 years of all-terrain innovation and luxury with exclusive new limited edition
17th June 1970. That was the day that the ‘original luxury SUV’ was born. The day the very first Range Rover took the roads, with the sole intention of conquering any terrain man could throw at it, whilst enveloping its passengers in the grandest of luxury.
Half a century later and little has changed. Range Rover now has an enviable line-up of luxury SUVs, but it still widely regarded as the benchmark for what a luxury SUV should be, whether it is design, refinement, luxury, or engineering innovation.
Over its 50 year lifespan, the Range Rover has achieved many world firsts and completed numerous impressive feats. It was the first SUV to feature a permanent 4WD system when it was launched and was the first vehicle to ever be displayed at the Louvre Museum in Paris, and has even won the Paris-Dakar rally – twice. The truth is, its popularity stems from the fact that no other vehicle combines the levels of luxury, comfort, and sophistication with off-road capability and on-road performance like a Range Rover.
To mark the special occasion and honor the original Range Rover, Land Rover Special Vehicle Operations have been commissioned to build just 1,970 units globally (a homage to the year 1970). Its name? The Range Rover Fifty.
Building on the luxuriously appointed Autobiography, the Range Rover Fifty features many bespoke exterior accents in Auric Atlas as well as two unique 22-inch wheel designs. The badging features a ‘Fifty’ script created personally by Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, which will appear on the exterior of the vehicle and throughout the interior on the unique “1 of 1970” centre console commissioning plaque, headrests, dashboard, and illuminated treadplates.
The Range Rover Fifty will be available in both standard and long-wheelbase body designs with customers able to choose from four carefully curated exterior colours; Carpathian Grey, Rosello Red, Aruba, and Santorini Black. In extremely limited numbers, Land Rover Special Vehicle Operations is also offering the Range Rover Fifty in one of three Heritage exterior solid paints reproduced from the original Range Rover paint palette; Tuscan Blue, Bahama Gold, and Davos White. A range of powertrain options will be available; petrol, diesel, and even a plug-in hybrid P400e version.
The Range Rover Fifty Special Edition is available to order in South Africa now.
Also worth a look: the Range Rover SV Platinum Edition: A R6.2 Million Ode to South and the Land Rover Defender.
FAQ
Q: What does the Range Rover Fifty Special Edition cost in South Africa?
The Range Rover Fifty Special Edition starts from around R2,800,000 in South Africa, making it one of the most expensive SUVs you can buy locally, but considering only 1,970 units were made globally, you're paying for serious exclusivity.
Q: Is the Range Rover Fifty worth buying?
If you've got the cash and want something truly special, absolutely, the Range Rover Fifty is worth buying for its collector value alone, plus you get all the luxury and capability of a top-spec Autobiography with unique Auric Atlas styling that'll turn heads at any Sandton shopping centre.
Q: How much power does the Range Rover Fifty have?
The Range Rover Fifty comes with either a 294kW supercharged V6 petrol or a 390kW supercharged V8, both paired with an eight-speed automatic gearbox and capable of hitting 100kph in under 6 seconds depending on which engine you choose.
Q: What makes the Range Rover Fifty different from a regular Range Rover?
The Range Rover Fifty gets exclusive Auric Atlas exterior accents, unique 22-inch wheels, special "Fifty" badging designed by Prof Gerry McGovern himself, and a numbered "1 of 1970" plaque inside, making it instantly recognisable as something special.
Should You Buy It?
The best ultra-luxury SUV under R3,000,000 in South Africa is definitely the Range Rover Fifty Special Edition at R2,800,000, and honestly, if you can afford it, you absolutely should buy one. With only 1,970 units made globally and South Africa getting just a handful, this isn't just a car purchase, it's an investment in automotive history. The Fifty gives you all the off-road prowess and luxury comfort Range Rover is famous for, wrapped in exclusive Auric Atlas styling that screams "I've made it" louder than a Camps Bay penthouse. Sure, it's expensive, but in 20 years when people are fighting over these at auctions, you'll be glad you pulled the trigger on one of the most collectible Range Rovers ever made.
