As of September 13, Jaguar is forging ahead with its visionary electric mobility strategy by launching an exclusive car-sharing initiative aimed at residents of high-end apartments in select major cities. This innovative program will initially extend the privilege of utilizing the all-electric I-PACE to residents in two metropolitan areas, signifying a remarkable shift in the way urbanites perceive car ownership.
The sharing economy has ushered in a new era in urban mobility, where convenience takes precedence. In this endeavor to redefine luxury experiences, Jaguar introduces a car-sharing pilot that not only grants on-demand access to the opulent I-PACE but also lays the foundation for a broader transformation as Jaguar expands its horizons beyond its traditional offerings.
Rawdon Glover, the Managing Director of Jaguar, remarked, "At Jaguar, we are meticulously reevaluating every facet of our customer experience as we journey towards becoming an all-electric luxury automotive brand by 2025. In our pursuit of alternatives to conventional car ownership, this scheme presents a client-centric mobility solution, offering seamless concierge access to the all-electric I-PACE. Our future clientele is increasingly seeking alternatives to traditional car ownership, and we will closely monitor the success of this initiative while contemplating its expansion to major cities worldwide."
Jaguar has joined forces with MODA Living, a renowned luxury serviced apartment group, to launch this pioneering program. Two premium apartment complexes, Angel Gardens in Manchester and New York Square in Leeds, have been carefully selected for the pilot. Residents within these complexes can easily reserve an I-PACE for up to 48 hours through the dedicated Jaguar booking platform. The entire process, including key handover and assistance, will be managed by the respective site's dedicated 24-hour concierge team. The booking package encompasses insurance, charging expenses, vehicle cleaning, and maintenance.
The Jaguar I-PACE, since its debut, has garnered over 90 prestigious global awards, including a remarkable triple win at the 2019 World Car of the Year Awards. These accolades, which include World Car Design of the Year, World Green Car, and World Car of the Year, reaffirm its status as the quintessential all-electric performance SUV.