Audi takes the Q7 to new heights

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Audi takes the Q7 to new heights 

The first-generation of the Audi Q7 was launched in September 2005. At the time it was a bit late to the SUV movement, Mercedes already beating them with the reveal of the Mercedes-Benz ML in 1997 and the BMW X5 which first appeared in 1999. None the less Audi has grown the Q range and most importantly the Q7. The Q8 maybe the favourite in many people’s books but Audi has made sure that the new Audi Q7 is just as much as a first choice as the Q8. The Audi Q7 gets an all-around update, both visually and technically. 

On the outside in the front is a large octagon-shaped Singleframe, that has six upright slats providing the structure. The two-part side air inlets also have a more expressive line. The headlights come optional in Matrix LED technology. The rear also gets restyled as it gets a striking chrome strip that further emphasizes the visual aesthetic of the Q7. Audi has claimed that the new Audi Q7 maybe more striking in the S line model with enhanced exterior accents which include a blade in the front bumper, radiator grille in titanium black with vertical slats in aluminium sliver matte, sportily accentuated underbody protection at the rear along with full paint finish, high gloss package, roof rails in aluminium and comes standard with 20-inch wheels. 

Audi has further enhanced the dynamic facets of the Q7. The advanced allwheel steering allows the rear wheels to turn as much as five degrees in the opposite direction. Allowing the Audi Q7 to be manoeuvrable, precise and agile in urban traffic and on hairpin bends. 

Currently there is only one diesel engine option available in the range line up. The Audi Q7 45 TDI quattro tiptronic produces 183kW of power and 600Nm of torque. The large SUV goes from standstill to 100 km/h in just 6.9 seconds and has a top speed of 225 km/h.  

The inside of the Audi Q7 is comfortable. luxurious and spacious. It comes optional with five or seven seats. The new design is larger than before, grown eleven millimetres to 5,063 millimetres long. It measures 1,970 millimetres wide and 1,741 millimetres (including roof aerial) high. An electric tailgate will come standard including foot-activated gesture control.  Audi will also optionally supply the rear seat bench plus as part of the Comfort Package. 

The interior will come with all of Audi’s latest technology features, it comes standard with MMI navigation plus that delivers top-of-the-line connectivity, an embedded SIM, a Wi-Fi hotspot, natural voice control and the extensive Audi connect portfolio. The Q7 will feature Audi connect functionality too this includes Car2X services which consists of standard safety and service features in the event of damage, breakdown or minor accidents. This functionality allows an emergency safety or service call to an Audi call centre to support in any event. It also features an all-digital and standard Audi virtual cockpit Plus with the optional head-up display which further provides an enhanced digitalised cabin environment. 

The new Audi Q7 will be offered with the new package concept too, it was introduced by Audi to be on all new models launched in South Africa. The concept is meant to reduce complexity of ordering a new vehicle, because the customer is generally faced with the tough decision of choosing from a long list of options. The current packages available is Comfort, Black Styling and S line interior. 

Pricing 

Audi Q7 45 TDI quattro Tiptronic                 R1 328 500 

Audi Q7 45 TDI quattro S line Tiptronic       R1 388 500 

Both models will come standard with the 5 year/100 000km Audi Freeway plan, inclusive of all taxes. 

Also worth a look: the Audi Rs3 and the Out with the Old, In with the New: Audi A5 Replaces A4 in So.

FAQ

Q: What does the Audi Q7 cost in South Africa?

The Audi Q7 45 TDI quattro starts at around R1,350,000 in South Africa, though pricing can vary depending on optional extras and the specific dealer you visit.

Q: Is the Audi Q7 worth buying in 2024?

The Q7 is absolutely worth considering if you need a premium seven-seater SUV with proper off-road capability, excellent build quality, and that understated German luxury that doesn't scream for attention like some rivals do.

Q: How does the Audi Q7 compare to the BMW X7 and Mercedes GLS?

The Q7 is more understated and refined than the flashy BMW X7, plus it's significantly cheaper than both the X7 and Mercedes GLS whilst offering similar luxury levels and better fuel economy with its diesel engine.

Q: What are the main problems with the Audi Q7?

The main drawbacks are the high purchase price, expensive maintenance costs typical of German luxury SUVs, and the fact that you only get one engine option in South Africa compared to multiple choices overseas.

Q: Does the Audi Q7 have 7 seats in South Africa?

Yes, the Q7 comes standard with seven seats in South Africa, making it a proper family hauler that can comfortably seat adults in all three rows, unlike some rivals where the third row is only suitable for kids.

Should You Buy It?

Yes, if you have R1,350,000 to spend on a luxury SUV, the Audi Q7 45 TDI quattro is the best seven-seater premium SUV under R1,500,000 in South Africa. It offers genuine luxury, impressive fuel economy from its diesel engine producing 183kW and 600Nm, plus that rear-wheel steering system that makes this big SUV surprisingly nimble around town. The Q7 might not be as flashy as the BMW X7 or as imposing as the Mercedes GLS, but it's more affordable than both whilst delivering the refined driving experience and build quality that made German cars legendary. Just budget extra for those inevitable maintenance bills, because nothing about owning a luxury German SUV comes cheap once you drive it off the lot.

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